Is it Developers? Is it bloggers? Is it students? Is it people building there own websites? Since last 3-4 WordCamps that has happened in India and the discussion that has followed at the end of those camps has finally forced me to share my concerns and understanding about intended audience.
I believe that the intended audience for a WordCamp is user of WordPress and it is just incidental that some of the users are also developers.
Let’s start by looking at what WordCamp central says about it.
“WordCamp is a conference that focuses on everything WordPress.”
Interesting isn’t it, but what does “Everything WordPress” mean?
I believe it means anything and everything that a WordPress user needs, and mind you, not a developer but user. This is an important distinction and cause of confusion.
I also believe that videos published on WordPress.tv agrees to agenda of WordCamp, so here is a quick and small list of talks from various WordCamps :
- Lisa Sabin-Wilson: Scoping Projects To Reduce Stress, Headaches and Angry Mobs
- Patrick Rauland: How to Build a Sustainable Business Using the Freemium Model
- John Lynn: Can You Make Money Blogging?
- Matt Medeiros: Land Bigger Clients While Working From An Island
- Frederick Townes: 15 Secrets… of Top Media Companies
- Chris Lema: Success in Distributed Contexts
- Noah Dyer: Growth
- Adrian Roselli: Content Strategy
- Brad Munro: Effective Marketing in a Digital World
- Justin Briggs: SEO for Bloggers
- Nir Eyal: Automatic customers: How to design user habits
I purposely picked talks that were popular but had nothing to do exclusively with WordPress, but are important for people using WordPress. I agree to the fact that most of the talks on WordPress.tv are related to development using WordPress, but to assume that WordCamps are only for WordPress developers is big mistake.
Trust me when I say we are lucky that WordCamp attracts so many users, at almost every other Camp like Joomla and Drupal in India attracts only developers and they keep discussing how do they attract more users.