At our recent town hall, I shared a mantra with the team for the year ahead: “Slow is smooth and smooth is fast.”
This phrase, I first encountered years ago, came to me while I was thinking about last year’s challenges, and how to avoid them in future.
Often, in our rush to deliver quickly, we equate speed with haste. We skip steps and prioritise urgency over precision, which creates preventable errors, rework, miscommunication, and late-night work.
“Slow is smooth” basically means being intentional and systematic in our approach. It’s the careful planning, clear communication, and focused attention to detail.
It’s doing the thing right the first time.
When our processes are smooth, when they flow without confusion or correction, then we unlock speed. Momentum builds. Quality increases. Trust grows. This is how “smooth becomes fast.”
It’s my guiding principle this year. It is about building a culture of intentional, flawless execution.
This year, at WPoets, we’re not chasing speed. We’re chasing smoothness. The speed will follow